Men,
Saturday, June 11, 2011
Great Articles: 5 Behavioral Needs Brands Must Understand About Their Consumers
Whoever thought the psych 101 class you took in University would haunt you for life...or at least until now:
Anyway, in line with Maslow's Hierarchy of Needs, "marketers" have found ways to improve their brands based on what you see above. Here are their findings:
Anyway, in line with Maslow's Hierarchy of Needs, "marketers" have found ways to improve their brands based on what you see above. Here are their findings:
Labels:
great articles
Great Articles: The New Generation
Based on common knowledge, everyone involved in business knows the terms: "GenX", "GenY", "baby boomers", etc.
BUT in the event of trying to be politically correct (and in light of not really stereotyping),
BUT in the event of trying to be politically correct (and in light of not really stereotyping),
"GENMIX" is the new term for the in-betweens.
Here are a couple of their characteristics:
IF YOU WANT TO READ ON, CLICK HERE.
Labels:
great articles,
Marketing
Friday, June 3, 2011
Inspiring Mood Boards for May-June 2011
Going through my news feeds, I decided to share with you some of the fun moods of Magazines and blogs, these days. :)
Just to BRIGHTEN the start of your weekend. Enjoy!
Just to BRIGHTEN the start of your weekend. Enjoy!
P.s. the pictures link to the respective websites of the magazines
Labels:
Beauty,
Spring 2011
Wednesday, June 1, 2011
Great articles: The Great Leap into the Social Network
While our Marketing classes always presumed that direct advertising is a rare choice for Luxury brands, which mostly rely on Public relations, it seems that everyone now is tuning into a new marketing space that has its advantages for all kinds of products, regardless of their target market.
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