What makes a store manly?
In light of the re-opening of the Hugo Boss store in Soho, it somehow jerked the question of how men's brands make their stores appealing to men. Although there's a growing number of men-shoppers, retailers still are very careful, if not safe, when it comes to designing their men's wears stores.
Just makes you wonder why...does it always have to look soooo...industrial?
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| 5CM store |
or is it really just a man thing?
