Sneaky, sneaky: J.C. Penny +Aldo= Manila?

Is it the better Payless?

Flipping through a local magazine, I saw this ad:

And below it, "Soon to open at Greenbelt 3 an Robinsons Ermita".
If you dont know what the brand is, (like me), here's a little info to fill you up:

Call it Spring is J.C. Penny's new venture into the many designer collaborations that have been taking retail by storm since last year, specifically though, Call it spring is the flowerchild of Aldo and J.C. Penny.
It's cheap, fast fashion in the form of shoes.

They have stuff for the men...

women...

 

Bags:

According to Elle Girl, CallitSpring is a "smattering of youthful and affordable footwear, perfect for the Aldo fanatic who is looking to pinch a few pennies."

So would you buy Aldo quality at half the price?